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Consider These Two Scenarios When Buying Cars

3/7/2013 12:00:00 AM

Car#1 you bought for $1000 under Black Book Rough with No Paintwork a Clean Car Fax and Low Miles, and it took you 180 days to sell, and when you finally sold it you made $400.

Dealer Car Search CEO Rick Wilson is extremely excited about his company’s new product appropriately named “Vehicle Stocking Solutions” or VSS for short.

According to Wilson, the goal of every car dealer should be to buy only the fastest selling most profitable cars and avoid the slow selling less profitable cars.Assuming you are buying your cars at auction like most dealers, there are about a hundred different ways to price a car for retail. Likewise, every dealer has his own opinion on how to price their inventory. However, I will now share with you my approach to pricing on the Internet that worked well for me over the years. I will break these down very plainly for you.

First, if you do not put a price on the Internet, you have no car period! If you are arrogant enough to think that you have the only o...

Effective Internet Marketing Strategy

10/1/2009 12:00:00 AM

The first step in succeeding on the Internet is to come up with an easy to follow, highly effective, measureable Internet Marketing Strategy. This Strategy must include these key elements.

First, you must set up an account and Website with DealerCarSearch.com. Secondly, you must get paid subscriptions with both Autotrader.com and Ca...

Your Website is Your Virtual Showroom

9/30/2009 12:00:00 AM

The next step in Selling More Cars on the Internet is getting a great website. This website will become many things to your Dealership. First and foremost, it will become your Virtual Dealership and Online Showroom. For all intents and purposes your website is an online representation of your entire business not just your Internet Department.

Your website is your business card and the face of your business. The website is your last chance to make a great first impression with your prospects. Who would you rathe...

Take Several Excellent Photos

9/24/2009 12:00:00 AM

Photos are the biggest lead generator you have at your disposal. The more photos you take, the more leads you will generate, and the more sales you will make. Most Dealers grossly under estimate the power of what several high quality photos of each car will do for their business. Having several great photos of every car on your lot is the cheapest and most effective way to increase your sales. Excellent photos of your cars formatted...

Sell'em Cheap

9/22/2009 12:00:00 AM

Inventory Turn is the most over looked key to a Car Dealership's success. When you are selling cars that go down in value on a daily basis, and require Black Book to come out with a new book every week, you better be paying attention to Inventory Turn, or you will get burned and go down in flames.

You may as well be selling Bananas or Lettuce because car values fluctuate as rapidly as lettuce rots on the shelf and faster than Bananas go from green to black. So, to combat your emotions about what a great deal you thought you made at the auction I have...

Stack'em Deep

2/1/2008 12:00:00 AM

I am so tired of hearing guys complain that business is slow, or my favorite, I can't buy any cars right now. What about this one, I can't buy any cars right now because I am not selling any cars right now.

All of this is hog wash. You must take responsibility for the inventory you bought. No one forced you to raise your hand at the auction. I have never had a Ringman put a gun to my head so I would bid on a car. You thought that you stole the car, but it turns out you didn't. So, now that it is 60 days ol...

Welcome to the Dealer Car Search Blog

1/1/2008 12:00:00 AM

Hello, my name is Rick Wilson, I am the CEO of DealerCarSearch.com. I would like to take this opportunity to welcome you to my Blog "Sell More Cars on the Internet".

The mission of my Blog is to give away my knowledge and expertise for free. That's right, I will show any Car Dealer how to "Sell More Cars on the Internet" and you never have to give me a penny. ...