Assuming you are buying your cars at auction like most dealers, there are about a hundred different ways to price a car for retail.  Likewise, every dealer has his own opinion on how to price their inventory.  However, I will now share with you my approach to pricing on the Internet that worked well for me over the years.  I will break these down very plainly for you.

First, if you do not put a price on the Internet, you have no car period!  If you are arrogant enough to think that you have the only one, or that you are going to trick a consumer to call for... » Read More

The first step in succeeding on the Internet is to come up with an easy to follow, highly effective, measureable Internet Marketing Strategy.  This Strategy must include these key elements. 

First, you must set up an account and Website with DealerCarSearch.com.  Secondly, you must get paid subscriptions with both Autotrader.com and Cars.com.  These paid advertising sites are essential to your success on the Internet, but they alone are not going to get it done for you. 

Next, Dealer Car Search will manage your AutoTrader.com an... » Read More

The next step in Selling More Cars on the Internet is getting a great website.  This website will become many things to your Dealership.  First and foremost, it will become your Virtual Dealership and Online Showroom.  For all intents and purposes your website is an online representation of your entire business not just your Internet Department. 

Your website is your business card and the face of your business.  The website is your last chance to make a great first impression with your prospects.  Who would you rather do business with, the guy with the homemade site with incomplete inventory or the dealer who cares enough to ... » Read More

Photos are the biggest lead generator you have at your disposal.  The more photos you take, the more leads you will generate, and the more sales you will make.  Most Dealers grossly under estimate the power of what several high quality photos of each car will do for their business.  Having several great photos of every car on your lot is the cheapest and most effective way to increase your sales.  Excellent photos of your cars formatted correctly on a great website provide your visitor with a virtual... » Read More

Inventory Turn is the most over looked key to a Car Dealership's success.  When you are selling cars that go down in value on a daily basis, and require Black Book to come out with a new book every week, you better be paying attention to Inventory Turn, or you will get burned and go down in flames.

You may as well be selling Bananas or Lettuce because car values fluctuate as rapidly as lettuce rots on the shelf and faster than Bananas go from green to black.  So, to combat your emotions about what a great deal you thought you made at the auction I have devised a system that will help you manage your Inventory Turn without getting emotional about the metal.

I am so tired of hearing guys complain that business is slow, or my favorite, I can't buy any cars right now.  What about this one, I can't buy any cars right now because I am not selling any cars right now. 

All of this is hog wash.  You must take responsibility for the inventory you bought.  No one forced you to raise your hand at the auction.  I have never had a Ringman put a gun to my head so I would bid on a car.  You thought that you stole the car, but it turns out you didn't.  So, now that it is 60 days old reduce the price to $1000 over and blow it out.

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Hello, my name is Rick Wilson, I am the CEO of DealerCarSearch.com.  I would like to take this opportunity to welcome you to my Blog "Sell More Cars on the Internet". 

The mission of my Blog is to give away my knowledge and expertise for free.  That's right, I will show any Car Dealer how to "Sell More Cars on the Internet" and you never have to give me a penny.  Again, I will give any Car Dealer my secrets and knowledge of how to "Sell more Cars on the Internet" and you never have to become my customer.

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