The first step in succeeding on the Internet is to come up with an easy to follow, highly effective, measureable Internet Marketing Strategy. This Strategy must include these key elements.
First, you must set up an account and Website with DealerCarSearch.com. Secondly, you must get paid subscriptions with both Autotrader.com and Cars.com. These paid advertising sites are essential to your success on the Internet, but they alone are not going to get it done for you.
Next, Dealer Car Search will manage your AutoTrader.com and Cars.com accounts for you. This is very simple, you load your inventory and photos into our system and we will update all of your paid Internet sites for you. So, when you add, edit, or delete, we keep all of your Internet advertising, accurate, up-to-date, and complete. This saves you time and makes you more productive. You will no longer have to manage multiple sites, you simply do your additions, editions and deletions of inventory from our easy to use interface and we manage the rest for you.
Other places to post your Inventory include Manheim's Online Vehicle Exchange (OVE). OVE is a dealer-to-dealer platform that allows you to do two things. First, it can become an additional profit center for your Delaership by allowing you to wholesale to other dealers. You would wholesale a unit to another dealer for a $1000 profit wouldn't you?
Secondly, OVE can become a preferred liquidation center. Instead of taking the car back to auction on day 90, advertise it to other dealers on OVE at your cost. Selling it at cost to another dealer on OVE is much better than losing two grand by taking it back to auction.
The image above illustrates how the Dealer Car Search Single Point Upload System manages your entire Internet advertising campaign, as well as, your website all from a single screen.