NIADA Convention & Expo 2026
Gaylord Rockies Resort, Aurora, CO
June 21–24 | Booth #200
NIADA 2026 · Gaylord Rockies, Aurora, CO
·June 21–24 | Booth #200
Frazer + Dealer Car Search. Better Together.
Your inventory is already managed in Frazer. Now connect it to the buyers searching online — automatically, in real time, with zero double entry. Come see it running live at Booth #200.
June 21–24, 2026 · Gaylord Rockies, Denver · Booth #200
Frazer has been the backbone of thousands of independent dealerships for a reason. It works. It's steady. It does the job without asking for your attention.
Dealer Car Search pairs directly with Hosted Frazer — Frazer's cloud-based DMS — to give independent dealers a fully connected system. If you're currently on Desktop Frazer (the installed version), Hosted is the upgrade that makes the connection possible: your inventory flows from your DMS to your Dealer Car Search website automatically. No double entry. No out-of-sync listings. Just more buyers finding what you have.
173%
more inventory sold in 6 months by dealers who connected their DMS to their website.
Dealer Car Search internal data.Upgrade to Hosted Frazer at NIADA — and Take Home a Custom Engraved Yeti.
Sign up for Hosted Frazer on-site at Booth #200 and earn a custom engraved water bottle. A small thing that marks a real one.
- ✔Same Frazer, more connected — Hosted is the version of Frazer that works with your website, your listings, and the way buyers pay today.
- ✔On-site activation — sign up at the booth and our team walks you through the transition in person.
- ✔Earn the bottle — for dealers who sign up for Hosted on-site. It's earned, not given out.
NEW! Digital Retailing Solution: Payment Genie + 700Credit
Pre-qualify shoppers in real time — directly on your DCS website.
- Instant Pre-qualification — Shoppers complete a soft credit pull directly on your inventory pages. No redirect, no friction, no lost leads.
- 700Credit Integration — Powered by the industry's trusted credit platform, delivering reliable pre-qual results buyers and dealers can trust.
- Close Faster — Qualified buyers arrive at your store ready. Your team spends less time on unqualified leads and more time closing deals.
Everything Your Dealership Needs to Win Online — In One Connected System.
From the Frazer DMS that manages your deals, titles, and floorplan, to the Dealer Car Search website that puts your inventory in front of local buyers — these aren't generic tools. They're purpose-built for independent dealers, and they work better together.
Hosted Frazer DMS
The same Frazer workflows you already know, running in the cloud. Accessible anywhere, backed up automatically, and directly connected to your Dealer Car Search website. No double entry. No out-of-sync listings.
Dealer Car Search Website Platform
Award-winning, mobile-first responsive websites built to reflect your dealership's distinctive brand — fed directly by Hosted Frazer. Your inventory pushes automatically the moment it hits your DMS.
Original Window Stickers
Auto-generated on every used vehicle on your DCS website — giving buyers the transparent feature detail they expect from a franchise lot, without the manual work.
FrazerPay
Let shoppers place a deposit or make a payment directly on your website — no callback required. Buyer intent converts into buyer commitment before they ever walk in the door.
New! AI Product Expert
Let AI respond to your shoppers' inventory inquiries directly on your website, around the clock, keeping them engaged while easing your sales team's workload.
New! Premium SEO Plus
Increase the quality of your website leads with weekly SEO optimizations that get your inventory in front of the right local buyers before they reach your competitors.
Targeted Automated Email Marketing
Keep potential buyers connected throughout the buying process by automatically sending targeted follow-up emails featuring the vehicles viewed on your dealer website.
Still on Desktop Frazer? You're in Good Company.
Desktop Frazer has powered independent dealerships for decades. Nothing about that changes. Hosted Frazer is the same system — the same team, the same logic — running in a place that connects to DCS, to your website, and to the way buyers shop in 2026.
Come to Booth #200 with your questions. No sales pitch. Just your operation, and an honest look at what the move would mean for your store.
Plan Your Booth VisitReal people. Real testimonials.
Here's what some of our customers have to say about us.
I was contacted in a non-obtrusive manner by Joel Matthew. He found me marketing myself on facebook and left me a voicemail. His pitch was exactly what I needed and what I was struggling to do on my own. The offer of the base package was less than what I would pay just for the facebook ads! My first impression was an honest 5/5.
I have been with this company for a few years now. And every year they are always finding new ways for my car lot to grow. David McCormack who is my rep. goes above and beyond his job for my car lot. David and Dealer Car Search have brought my car lot a long way in the years. SO ONE BIG THANK YOU.
DCS is a fantastic company with great services that can help your business grow online. Been working with this company for about 4 years now and I can say their customer service is excellent. Never unsatisfied after a phone call and genuine service like this is getting harder and harder to find, and a big thank you to our rep Andy for being great every time we talk.
Dealer Car Search was recommended to Sisbarro and, from the first contact, they did everything imaginable to get a site for our Buy Here Pay Here store up and running quickly, efficiently and affordably. We work with many, many digital vendors. No one does things as smoothly as Zac and his team!
I have to give it to Seth Mick for bringing my dealership, EAST SHORE AUTO INC, on board! All the information was accurate, smooth and easy process with great customer service and quality hard work! Price is unbeatable and user interface is amazing! Thanks again Seth!
I run a used car dealership in PA and Seth got in touch with me and set us up with their website. The price was a no-brainer for what they offer. Customer service is great and Seth calls periodically to check in and see if we need anything. Highly recommend their service.