Marketplace Best Practices
Upload Your Listings correctly
Currently, Marketplace only supports used and certified pre-owned Vehicles. All vehicle mileage must be over 500 miles.
Listings with less than 500 miles (or equivalent in km) will be rejected, unless they have a registration plate.
Select one listing partner (Dealer Car Search): Listing inventory through multiple partners will yield suboptimal results. Selecting one provider will enable you to attribute Marketplace to the correct provider and measure performance accordingly.
Upload your full inventory of pre-owned vehicles: To maximize your dealership’s presence on Marketplace, send 100% of your available used vehicle inventory across all price points.
Make sure to follow our documentation instructions: misplacing information in the wrong fields may affect your visibility on Marketplace.
Provide complete vehicle description: Don’t hide details or wait until a scheduled test drive to share important details.. We recommend to keep your description neat and between 100 - 150 words - provide as much information as you have available about each vehicle, including notation of any damages.
Provide proper contact information: Always include dealership phone number and address.
Make sure to have your Facebook page curated: When you sell an item on Marketplace, you create a public listing that can be seen by anyone on and off Facebook. Your Facebook page is like your dealership’ business card.
Provide good images
Posts with at least 15-20 photos tend to perform the best.
Provide as many high quality photos as possible.
Photos should be at 960x720 resolution or better.
Please provide the following images: (1) Front 3/4 angle, (2) Cockpit, (3) Side, back, (4) interior, (5) dents, dings & excessive wear, (6) Engine (7) Wheels
Clearly show any damage or excessive wear.
Only include images of the vehicle itself. Do not add any brand or dealership overlays or graphics.
Listings with less than 2 images will be rejected.
Take communication into high consideration
Be willing and enthusiastic to answer all questions and address all concerns that are raised during a live chat conversation.
Don’t be overly pushy or sales-y. Instead, seek to understand, provide value and leverage yourself as a partner and resource in the buyer’s journey.
Respond quickly to messages: Fast response times are more likely to result in conversion to a store visit and limit user drop-off.
With Messenger, interested buyers can reach out directly to ask questions, get more information about a vehicle and schedule a test drive all in a matter of a few seconds.
We highly recommend using the Dealer Car Search Facebook Messenger Integration service to maintain a high level of engagement.